Americans flooded retail stores this Black Friday, comparing prices and looking for holiday deals amidst concerns of potential price hikes due to new tariffs. At a Walmart in Fort Wayne, Indiana, Teagan Hickson spotted a $50 Gourmia air fryer oven for her sister, worried about future expenses. Cristal Lopez in New Jersey found prices similar to last year as she shopped for her kids. With 85.6 million shoppers expected to visit stores this year, retailers are offering discounts on items like Samsung TVs and Dyson vacuum cleaners. Online shopping is also on the rise, with projected sales of $10.8 billion.
Despite the shorter shopping period between Thanksgiving and Christmas this year, consumers are being cautious due to inflation and are looking for good deals. Marshal Cohen, from Circana, noted that the limited shopping time may lead to more spontaneous purchases. In-store deals include discounts of up to 24 percent on TVs, while Macy’s in Santa Barbara offered 50 percent off home goods and apparel.
John Dillard, a retiree shopping for Levi’s jeans at Macy’s, emphasized getting what he needed for a holiday party at discounted prices. Target slashed prices on items like TVs and gaming consoles, with exclusive products for Target Circle members. Hoss Moss, a chef from New Jersey, highlighted the changing landscape of Black Friday shopping and plans to spend $2,000 to $3,000 on gifts this year at various retailers. Overall, consumers are navigating Black Friday with a mix of caution and excitement for deals.
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