Florida’s Attorney General is taking legal action against department store chain Target, in which the state invested, for making marketing decisions that negatively impacted the state’s bottom line. The Attorney General, James Uthmeier, aims to ensure that Target and similar retailers focus on “doing business” after facing backlash for selling Pride merchandise that led to a significant drop in stock price, resulting in financial losses for shareholders, including Florida’s pension investment fund. The lawsuit filed in the U.S. District Court alleges that Target prioritized ESG and DEI initiatives over shareholder value, violating securities exchange laws by marketing controversial products like “transgender tuck-friendly” swimsuits with “extra crotch coverage.” Uthmeier emphasized that while companies have free speech rights, publicly traded corporations have a duty to provide value to their shareholders and should consider the potential repercussions of their marketing decisions. The Attorney General’s Office, on behalf of Florida’s State Board of Administration, is seeking a jury trial and damages in the case.
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