Tech entrepreneurs Alexis Ohanian and Steve Huffman, founders of Reddit, set their sights on social message board Digg and its founder Kevin Rose in 2005. After Digg’s rise and fall, Rose has bought it back from Money Group and teamed up with Ohanian to relaunch it to compete with Reddit. Amid social media upheaval, the duo aims to focus on “connection and humanity” online.
Digg, once a major player in social news sites, faced decline and was eventually sold for parts in 2012 while Reddit thrived under Huffman’s leadership. Now, with a resurgence of interest in community-focused platforms, Rose and Ohanian plan to revitalize Digg by empowering moderators and improving user experience with AI tools and mobile-focused features. They aim to differentiate Digg from other social media giants by prioritizing user connections and providing better tools for moderators to maintain online communities.
The relaunch of Digg may initially be met with subdued enthusiasm, but Rose and Ohanian have ambitious plans for the platform’s future. With a focus on agility and user-centric features, they hope to transform Digg into a thriving social platform that serves as a refreshing alternative to established social media giants. Through strategic investments, hiring key personnel, and leveraging AI capabilities, Rose and Ohanian envision a new and improved Digg that addresses the limitations of modern social media and creates a more engaging online experience.
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