National homebuilders are expanding their active adult brands to create all-ages communities with enticing amenities and programming, catering to Gen X homebuyers who desire resort-style living. Pulte recently announced its Del Webb Explore spin-off, targeting buyers between the ages of 45 and 60 who seek an active lifestyle without age restrictions. The new communities, planned in Southern California, Tampa Bay, and the Orlando area, offer amenities such as lazy rivers, pickleball courts, and poolside bars.
Taylor Morrison has also repositioned its Esplanade brand from age-restricted to resort lifestyle communities, providing concierge services and exclusive experiences for residents. The company is building Esplanade neighborhoods in various locations in Central Florida, catering to buyers who want to live like they’re on vacation every day.
Both Pulte and Taylor Morrison are adapting their product offerings to appeal to a wider range of buyers, including families with children, by offering hybrid floorplans that cater to multiple generations. The companies are investing in understanding the desires of Gen X buyers and combining elements from their existing brands to create distinctive offerings that provide luxury living without limitations.
Overall, the trend towards all-ages resort-style communities reflects the evolving preferences of homebuyers seeking vibrant and active lifestyles, regardless of age. The new developments aim to cater to Gen X buyers with sophisticated tastes shaped by travel and lifestyle experiences, offering a new model of community living that provides luxury and convenience for a diverse range of residents.
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